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Pacific View Asset Management, LLC

600 Montgomery Street, 5th Floor
San Francisco, California 94111
United States
Contact :      Tracey Daly
Phone :       212-277-1063
Fax :             415-318-5801
Email :
Web : 

Pacific View Asset Management, LLC Information

Type of organization : Limited Liability Company
Total Assets Managed ($Mil) : $123
Tax-Exempt Managed ($Mil) : $55
Taxable Assets Managed ($Mil) : $69
Year Founded : 2012
Wrap Programs Offered? : No
# of Accounts Managed : 14
In-House Research : 85 %
Carries liability insurance? : Yes
Errors & Omission Insurance? : Yes
Socially Responsible? : No
Minority Owned? : No
Wrap Program Description  
In $ Thousands

Pacific View Asset Management, LLC History

Pacific View is a Delaware limited liability company, registered with the Securities and Exchange Commission as an investment adviser. The Firm launched in July 2012. Pacific View is an entrepreneurial investment advisory firm with experienced investment professionals offering niche products typically within inefficient market segments. We currently have three portfolio management teams, two of which are focused on traditional long-only public equity investments and one dedicated to late stage venture capital opportunities. Our portfolio managers are seasoned, professional investors with strong performance records. U.S. Small Cap Growth Strategy. Mike Ashton, Portfolio Manager of our U.S. Small Cap Growth strategy, has developed an investment approach that is unique and less accident prone than traditional high-growth investment strategies. The goal is to take the basic tenets of growth stock investing – the use of fundamental research to analyze companies with outstanding growth prospects – and improve outcomes by reducing unwanted volatility. We have been able to accomplish this by utilizing factor analysis as an integral part of the investment process. By combining traditional research with factor analysis, we are able to invest in companies during their most favorable risk/reward periods, while also effectively managing tracking error in order to keep it within our intended ranges. This is a systematic approach that is very proactive. PVAM Perlus Microcap Equity Strategy. Managed by James Boucherat and David LaSalle, the objective of our investment discipline is long-term, absolute capital appreciation. James and David have worked together researching and investing in microcap companies since 2005. They officially launched the Perlus strategy in August of 2008 and joined Pacific View in 2014. As a team, they invest in quality businesses with strong balance sheets and net cash on hand. From an operational perspective, holdings for this strategy tend to be self-funding, generating positive free cash flow. James and David look to acquire shares of companies when they are relatively unknown and selling at very low multiples of cash flow (generally less than 4.5x 1 year out EV/EBITDA) but are growing operating income at approximately 20% annually or better. Moreover, they look to incorporate investment themes within their research, which leads to investments in businesses that benefit from a sustained undercurrent of capital spending such as fiscal expenditure initiatives, changes in government regulation, or highly disruptive technological advances. With James located in London, England, this strategy is managed by our UK affiliate, Pacific View (UK). The Venture Capital team joined Pacific View in January 2017 and is managed by Joan Schriger and Brian O'Keefe. The strategy seeks to capitalize on two anomalies within the venture capital asset class: 1) over the last 30 years, the best venture investment returns have been concentrated within the top 50 venture capital firms, and 2) investments in companies that are further along in their development (post-product, post-revenue) tend to produce more stable risk-adjusted returns.

Assets by Client Category Professional Categories
Assets   # of Clients Amount ($Mil)  
Individuals/Trusts :
Limited Partnership :
Foundations :
Unions, Taft-Hartley :
Public :
Others :
Total # of Professional : 0 Analysts : 1
Portfolio Managers : 5 Traders : 0
Client Service : 2 Operation : 8

Pacific View Asset Management, LLC Personnel

Ms.  Tracey Daly

Client Contact
Tel : 212-277-1063
Tracey Daly is a part of the team that oversees client services and marketing for Pacific View Asset Management. Tracey joined the firm in June 2014 and works out of the New York City office. She has over 15 years of experience in the investment management business. Tracey began her career as a Compliance Assistant at Lynch & Mayer, Inc. In 1999, Tracey joined Bennett Lawrence Management, LLC where she held the position of Client Service Manager until 2013 when she joined Klingenstein, Fields & Co., L.L.C as a Marketing Administrator.

Mr.  David LaSalle

Portfolio Manager
Tel : 212-277-1062
David LaSalle, along with his co-Portfolio Manager James Boucherat, combined their existing advisory business (previously Perlus Investment Management) with Pacific View in September 2014, creating Pacific View’s UK subsidiary, Pacific View Asset Management (UK) LLP. David serves as the co-Portfolio Manager and co-Head of Pacific View’s Microcap team. David has almost 15 years of investment industry experience. David’s career in finance began in 1998 as a Credit Analyst for Wedbush Morgan Securities, developing and implementing margin solutions for the firm’s brokerage accounts. From 1999 – 2001, he worked as a trader for B. Riley and Co., a boutique research firm. In 2003, while completing his Master’s degree in Finance, David won, through a competitive selection process in association with his university, an internship as an equity analyst for Parnassus Investments, a socially responsible mutual fund focused on mid to large cap companies. David then served as Head of Research for San Francisco-based hedge fund Core Fund, focusing primarily on U.S. public microcap equities. David later spent three years with New York-based hedge fund MicroCapital, L.P., as the Vice President of Research, where, in 2005, he met and worked with James Boucherat on the value side of the portfolio. David helped create Perlus Investment Management with James Boucherat in 2008. David completed his Bachelor of Arts in History from the University of California, Santa Barbara, and his Masters of Science in Finance from Golden Gate University.

Mr.  James Boucherat

Portfolio Manager
Tel : 212-277-1062
James Boucherat, along with his co-Portfolio Manager David LaSalle, combined their existing advisory business (previously Perlus Investment Management) with Pacific View in September 2014, creating Pacific View’s UK subsidiary, Pacific View Asset Management (UK) LLP. James serves as the co-Portfolio Manager and co-Head of Pacific View’s Microcap team. James has almost 30 years of experience managing North American equity funds, the majority of which exclusively focused on the microcap asset class. James started his investment career in 1982 as an economist at a UK insurance company later renamed Aviva, now the largest multiline insurance group in Europe. From 1993 – 1996, James was in charge of North American equity investments at Shell Pensions Management Services in London. He continued to manage money for Shell on an outsourced basis from 1997 – 2000. From 1996 – 2005, James served as a Partner and Portfolio Manager at Avocet Capital Management, a SEC-registered investment firm that housed a long-biased hedge fund focused on North American microcap stocks and a corporate pension fund. During his tenure at Avocet, the firm managed assets of over $200 million. In 2005, James became a consultant for MicroCapital, LLC, an investment company focused on undiscovered and under-followed microcap companies with a growth catalyst in emerging industries. James established Perlus Investment Management in 2008.

Mr.  Mike Ashton

Portfolio Manager
Tel : 212-277-1062
Mike Ashton, CFA Portfolio Manager Mike joined Pacific View in July 2013 as the Portfolio Manager and head of Pacific View’s U.S. Growth Equity team. Mike has 16 years of industry experience. Mike’s investment career began in 1999 at Deutsche Bank Alex. Brown, as an Associate in the Venture Capital Services Group, focusing on venture capital clients engaged in public equity market transactions. In 2006, Mike joined Insight Capital Research and Management. While at Insight, he served as an Equity Analyst (2006 – 2010) for the firm’s Small Cap Growth, SMid Cap Growth, Mid Cap Growth, All Cap Growth and Concentrated Growth strategies, as a Portfolio Manager (2010 – 2013) for the firm’s Small Cap Growth, SMid Cap Growth, Mid Cap Growth, and Concentrated Growth strategies, and as Portfolio Manager (2009 – 2013) for the firm’s Large Cap Growth Strategy. In addition, Mike also served on Insight’s Investment Committee and Management Committee. Mike completed a Bachelor of Arts in Philosophy from Bucknell University in 1997 and a Master of Business Administration from the University of California, Berkeley in 2005. Mike is a CFA charterholder.

Ms.  Leanne Karns

Tel : 212-277-1063
Leanne Karns, CFA joined Pacific View in June 2016 as the Senior Analyst on Pacific View’s U.S. Growth Equity team. Leanne’s investment career began in 2000 in the Private Equity Group of March & McLennan. In 2007, Leanne joined Polestar Capital as an equity analyst. In 2010, Leanne joined Cannell Capital, a small-cap hedge fund. Leanne completed a Bachelor of Science in Mathematics and Economics from the University of Illinois in 1993 and a Master of Business Administration from the University of California, Los Angeles in 2000. Leanne is a CFA Charterholder.

Pacific View Asset Management, LLC Product Name

PVAM Perlus Microcap Strategy:Privately Managed Accounts
U.S. Small Cap Growth :Privately Managed Accounts
Report Created: September,28 2020.  Copyright Money Manager Review , All rights Reserved.

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